Over the last couple of weeks, I have written about several reasons why you need a newsletter as well as what kind of content should you have for your newsletter. I hope you have found them informative as you set up or improve your newsletter.

So, now, how are you going to get those new subscribers to your newsletter? Great question!

You are going to create a strong, engaging, and helpful opt-in! Others may call it a lead magnet, a gift, or a freebie, so whatever you want to call it, it needs to be enticing enough to make someone WANT to subscribe to your newsletter.

With your audience in mind, think about what would entice them to join. Perhaps it is a guide or a list of great resources that you have found helpful. Perhaps it is a video series or an email series. Maybe you want to give them a few free downloads or an eBook that you have written. Whatever you choose, this is your thank you for having them join your newsletter list. Make it helpful for your audience.

Here is a list of GREAT music therapists and businesses that that have amazing opt-ins. Take a look at their websites and sign up for their newsletters!

Rachel Rambach – 10 Weather Songs (media download)
MusicTherapyeBooks – 100 Singable Books for Goal-Oriented Music Therapy Sessions (eBook)
Janice Lindstrom – 6 Songs to Connect With Your Child (eBook)
Raising Harmony – Musical Scores to Grow By (media download)
Ryan Judd – How to Use Music to Help Children with Special Needs (video series)

And one more amazing resource that you should check out if you want to further grow your newsletter list —
take Nathalie Lussier‘s 30 Day List Building Challenge. You can either download her book or sign up for the list building challenge.

Julie

Creative Director, Serenade-Designs.com